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The 5 Most Important Things
to Consider When Doing Localized SEO
First of all, let us just quickly define what Localized Search Engine Optimization (Local SEO) is. Local SEO is basically the process of optimizing your website to perform better in the search engines by allowing it to be found for the keywords which relate to the area in which you're located.
To illustrate, if you were looking to be found locally when users search for SEO services in your area, and you're based in Wales, one such search term you may look to optimize for may be 'SEO wales'. This would naturally vary depending on the location in which you're situated and what users are actually looking for. sem company
To illustrate, if you were looking to be found locally when users search for SEO services in your area, and you're based in Wales, one such search term you may look to optimize for may be 'SEO wales'. This would naturally vary depending on the location in which you're situated and what users are actually looking for. sem company
So let us take a look at the 5 most important things to remember when optimizing for local search terms:
1) Keyword Research
It all starts with keyword research. This not only involves knowing your niche but also knowing the keywords that people use to search for your niche specific products or services. One great way to establish if there is relevant traffic for a particular keyword, before optimizing your site, is to use the Google AdWords keyword tool. A quick Google search will allow you to find the tool.
Let's assume you are a Cardiff based company that sells second-hand cars throughout Wales. The first thing you'd look to do once you've opened the Google keyword tool is, adjust the search settings so that they are set to display only results relevant to the UK.
Then enter a seed keyword relating to your product or services, plus insert the area name which you're targeting e.g. 'second-hand cars . You'll now be able to see how many searches are performed for that keyword phrase, plus get an indication of the level of advertiser competition for that particular keyword or phrase.
But don't just assume that because you sell second-hand automobiles in Wales, that people looking to buy in that region will simply type 'second-hand automobiles in wales' into Google. As a further analysis might reveal that the actual search term people are using is actually 'second-hand cars in wales'.
So, had you not performed proper keyword research and simply made an assumption, as many webmasters do, you could be wasting precious time optimizing for the wrong keywords.
Tip - If the keyword tool shows that the search terms you're looking to optimize have a high level of advertiser competition, don't be put off. This normally indicates that they are also highly commercial terms, meaning people may be more likely to buy! sem company india
1) Keyword Research
It all starts with keyword research. This not only involves knowing your niche but also knowing the keywords that people use to search for your niche specific products or services. One great way to establish if there is relevant traffic for a particular keyword, before optimizing your site, is to use the Google AdWords keyword tool. A quick Google search will allow you to find the tool.
Let's assume you are a Cardiff based company that sells second-hand cars throughout Wales. The first thing you'd look to do once you've opened the Google keyword tool is, adjust the search settings so that they are set to display only results relevant to the UK.
Then enter a seed keyword relating to your product or services, plus insert the area name which you're targeting e.g. 'second-hand cars . You'll now be able to see how many searches are performed for that keyword phrase, plus get an indication of the level of advertiser competition for that particular keyword or phrase.
But don't just assume that because you sell second-hand automobiles in Wales, that people looking to buy in that region will simply type 'second-hand automobiles in wales' into Google. As a further analysis might reveal that the actual search term people are using is actually 'second-hand cars in wales'.
So, had you not performed proper keyword research and simply made an assumption, as many webmasters do, you could be wasting precious time optimizing for the wrong keywords.
Tip - If the keyword tool shows that the search terms you're looking to optimize have a high level of advertiser competition, don't be put off. This normally indicates that they are also highly commercial terms, meaning people may be more likely to buy! sem company india
2) Onsite Optimization
Once you have created your list of the most relevant keywords, it's time to start optimizing your site. Make sure that your main keywords appear in your title tags and in your H1 tags.
As in the above example, you would now use the keyword phrase 'second-hand cars in wales' in your home page title tag. Ideally aligned to the left followed by the pipe character, and then insert your domain name or company name last. But make sure that you optimize each page for a different, yet related keyword so your site has a natural feel to it.
Also ensure that your keywords appear throughout your content, but don't go overboard on this. You don't want to appear spammy. Instead, try to write naturally and let your keywords just fall into place where they seem relevant.
For example, you might write sentences that include your keyword phrase, or variations of them, such as 'If you're looking to buy a second-hand car, then you've come to the right place. At Joe's Auto Store we specialize in second-hand cars in wales.'
Also make sure that your company address is showing in the contact us page as this will also be indexed and can reaffirm to the search engines exactly where you are located.
Additionally, if it's a brand new site, you may want to buy a .co.uk domain name (which ideally contains your location) as well as host your site on UK based servers, as this will also allow you to rank better locally, especially if you're customers are all searching from within the UK.
3) Create Unique Content
Once you have created your list of the most relevant keywords, it's time to start optimizing your site. Make sure that your main keywords appear in your title tags and in your H1 tags.
As in the above example, you would now use the keyword phrase 'second-hand cars in wales' in your home page title tag. Ideally aligned to the left followed by the pipe character, and then insert your domain name or company name last. But make sure that you optimize each page for a different, yet related keyword so your site has a natural feel to it.
Also ensure that your keywords appear throughout your content, but don't go overboard on this. You don't want to appear spammy. Instead, try to write naturally and let your keywords just fall into place where they seem relevant.
For example, you might write sentences that include your keyword phrase, or variations of them, such as 'If you're looking to buy a second-hand car, then you've come to the right place. At Joe's Auto Store we specialize in second-hand cars in wales.'
Also make sure that your company address is showing in the contact us page as this will also be indexed and can reaffirm to the search engines exactly where you are located.
Additionally, if it's a brand new site, you may want to buy a .co.uk domain name (which ideally contains your location) as well as host your site on UK based servers, as this will also allow you to rank better locally, especially if you're customers are all searching from within the UK.
3) Create Unique Content
sem services company india
About The Author
Mo Mastafa a BA Business Management Graduate from the UK. He's an entrepreneur & internet marketer with years of business experience, who enjoys socializing, sports and learning about business & the web.
Courtesy
http://www.seo-news.com/archives/2012/jan/12.html
